Maxim extends partnership

The Orkla Health category Maxim, and Heroic, after a successful period of two years of working together, extended their strategic partnership by multiple years.

For the past two years, Maxim worked closely together with the Heroic PUBG team. Heroic considers this to be one of the key reasons behind the successful journey the PUBG team experienced in 2021, achieving 2nd place in the PUBG Global Championship, 4 small points short of becoming number one.

The main factor of the partnership extension is that Maxim will supply the Heroic teams with all solutions related to protein sports nutrition and give Heroic valuable insights and research data concerning using nutrition as an advantage for improved performance. In return, Heroic will provide Maxim with important information and insights into an esports athlete’s needs and the community, so Maxim can continue to innovate towards gamers.

“We are very happy to announce that Maxim and Heroic will be extending their partnership for another two years. Since 2020, we have been working closely together with Heroic, learning more about gamers, e-sport and their nutrition habits and needs. We are proud to see that our products help to improve their performance and concentration before, during and after matches. Heroic is a great team and we are looking forward to seeing how far they will reach in the years to come.” Says Stine Holst Jutila at Orkla Health.

Joachim Haraldsen, Chief Executive Officer of Heroic Group said: “Maxim are experts in sports nutrition and have products that provide our players a great valuable edge vs competition. We see the important benefits and knowledge Maxim provides for keeping up the concentration and alertness during long matches.”